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Arctic Green Ltd
Church Farmhouse
Holton
Wincanton
Somerset
BA9 8AX
England

Tel: +44 (0) 7970 380 453
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Global Pharmaceuticals – Mature Product Success
Training of the marketing team responsible for the mature brands division in the KcISS strategic planning approach, establishing a rigorous common language for Brand Plan construction. The division subsequently was recognised as delivering the best plans within the company, and helping underpin its commercial success.

Global Pharmaceuticals – Launch of a New Compound
Managed the global launch plan workshop, prepared the analysis and facilitated the strategy development resulting in a successful US launch.

Global Pharmaceutical Company - Embedding Business Expertise
Developed the business strategic and marketing planning guide.
Coached and facilitated a compound project team in defining and assessing the clinical and marketing options for the development of a new drug.

Global Pharmaceutical – drug development indication recommendation
Training and application of KcISS indication/option selection approach with development project team. Leading to full drug development based on rigorous assessment.

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